Create winning ads 10x faster with AI

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  • Paid
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Description

Automatically generate static & video ad creatives: Don't spend time and money making ads manually... especially when most end up not performing. Automate creative production and breathe a sigh of relief.

Run creatives predicted to win based on $1B in ad spend: Pencil helps you run only those creatives already expected to perform among the top quartile in your sector. This is based on a dataset of over $1B in ad spend, so you know it's good.

Easily edit ad creatives to achieve the perfect result: Pencil's editor allows you, your designer or even your media team to make the simple edits that are so important to performance testing - in real time.

Get clarity on what's working in your creatives, and what isn't: See what copy, creatives and even design elements are common across your winning and losing ads. So you can do more of what works, and less of what doesn't.

See how your results stack up against your sector: Pencil Benchmarks tell you how you're performing vs. your sector - but also what tactics and creative angles everyone's using that you should be, too.

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Questions & Answers

What is your cancellation or refund policy?

You can cancel your subscription at any time, and any charges will stop at the end of your billing period.

If for any reason you’re unhappy with Pencil, please let us know as soon as possible. You can contact us via Intercom inside the platform, email [email protected] or contact your Customer Success Manager. If you give us a detailed account of what happened, we’ll work with you to make sure you have the best experience possible.

July 6, 2023


What kinds of Inputs do I need to use Pencil?

Pencil requires the correct inputs to generate ads. If your inputs are low quality, your outputs will be low quality! You can read more about this here.

Required inputs include:
1. A brand kit including logos, fonts, colors and a short description of your brand and products.
2. Assets including product images, lifestyle images, product video or UGC video.

Images and video must not contain any text or "supers" as this text will interfere with Pencil's automated video editing functionality.

July 6, 2023


What happens if I use more than my ad quota?

Your plan’s quota refers to the number of ads you either download or export into your connected ad accounts.

If you want to export more ads than your quota allows, you can pay for additional ads on a per-ad basis aligned to the per-ad price of your plan.

July 6, 2023


What Outputs does Pencil generate?

Pencil can generate both static and video (6s, 10s and 15s) ads. Each ad is automatically available in 5 aspect ratios - 1:1, 9:16, 4:5, 16:9, 1.91:1.

This means that Pencil's outputs can be used on pretty much any social channel including Facebook, Instagram, TikTok, YouTube, Amazon, Pinterest, Snap etc.

You're able to export your generated ad ideas directly into your ad account. You can also download your ad ideas as image (PNG) or video (MP4) files.

July 6, 2023