Automatically generate static & video ad creatives: Don't spend time and money making ads manually... especially when most end up not performing. Automate creative production and breathe a sigh of relief.
Run creatives predicted to win based on $1B in ad spend: Pencil helps you run only those creatives already expected to perform among the top quartile in your sector. This is based on a dataset of over $1B in ad spend, so you know it's good.
Easily edit ad creatives to achieve the perfect result: Pencil's editor allows you, your designer or even your media team to make the simple edits that are so important to performance testing - in real time.
Get clarity on what's working in your creatives, and what isn't: See what copy, creatives and even design elements are common across your winning and losing ads. So you can do more of what works, and less of what doesn't.
See how your results stack up against your sector: Pencil Benchmarks tell you how you're performing vs. your sector - but also what tactics and creative angles everyone's using that you should be, too.