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  • September 15, 2024
  • Dilna Parvin
Zoho Launches AI-Rich, Highly Extensible Version of Zoho Analytics, Democratizing Self-Service BI for All Businesses.

Zoho Corporation, a global leader in technology solutions, has unveiled a new version of its self-service business intelligence (BI) and analytics platform, Zoho Analytics. The latest release brings more than 100 enhancements, including advanced artificial intelligence (AI) and machine learning (ML) capabilities, allowing users to access diagnostic insights, predictive analytics, and automated report generation. This version also introduces a custom ML model-building studio, seamless integration with OpenAI, and third-party BI platform extensions. With these advancements, Zoho Analytics aims to provide enhanced power, intelligence, and flexibility, setting itself apart from competitors and catering to a wider range of users and businesses.

Philip Edey, Head of Business Analytics at Arctic Spas, highlighted the role Zoho Analytics has played in their company’s success. “Zoho Analytics has been essential in helping us strategize and stay ahead of the competition. The platform’s data preparation tools, combined with AI-driven analysis through Ask Zia, allow us to quickly gather actionable insights. With the new predictive analytics and multi-layered mapping features, we can visualize geographical data at various levels and accurately forecast trends. This gives us the confidence to innovate and bring new products to market successfully.”

Zoho Analytics’ latest update reflects the company’s longstanding investments in AI, third-party integration, and its proprietary AI engine, Zia. The result is a democratized BI platform that is intelligent, flexible, and easy to use. This update strengthens the platform across four key areas: Data Management, AI, Data Science & Machine Learning, and Extensibility.

Zoho Analytics has significantly improved its data management capabilities, providing businesses with more precise decision-making tools and deeper insights. The latest enhancements include.An expanded portfolio of over 500 connectors, with the addition of Stream Analytics and 25 new connectors for improved data access and analysis.New features for creating and managing complex ETL (Extract, Transform, Load) data pipelines using Zoho Analytics’ visual builder, Python Code Studio, and Zoho’s AI assistant, Ask Zia.
A Unified Metrics Layer that allows users to define, standardize, and monitor business metrics in real-time, ensuring consistent insights across data apps.

The new Zoho Analytics includes generative AI capabilities across its BI platform, allowing businesses to derive insights more quickly and efficiently. These AI-powered enhancements are designed to make data more accessible, contextual, and actionable for users across various industries.

Anurag Agrawal, Founder and Global Chief Analyst at Techaisle, praised Zoho’s comprehensive approach to analytics, stating, “Zoho Analytics is a valuable tool for businesses navigating the complexities of modern data management. By addressing these challenges, Zoho provides a solution that helps businesses stay competitive in today’s data-driven world.”

Brian Sommer, Founder and Chief Analyst at TechVentive, emphasized the democratization of AI technology: “Zoho has made AI accessible to companies of all sizes. With the ability to integrate and analyze data, even smaller firms can now harness the power of AI and ML to gain insights and achieve a competitive edge.”

Charles Araujo, Founder of The DX Institute, noted, “Zoho’s new release strikes a balance between AI-powered ease-of-use and extensive data integration capabilities. It enables organizations of all sizes to leverage their data for strategic advantage.”Rebecca Wettemann, CEO of Valoir Research, added, “Zoho’s platform approach, combined with its growing AI features, makes it easy for users across departments like CRM, finance, and HR to drive greater value with lower learning curves.”

In addition to its technical advancements, Zoho maintains a strong commitment to user privacy. The company does not rely on an ad-revenue model and operates its own data centers to ensure full control over customer data, privacy, and security. More than 100 million users across thousands of companies worldwide, including Zoho itself, rely on the platform daily.With the launch of this AI-rich version of Zoho Analytics, the company continues to democratize advanced technologies, making them accessible to businesses of all sizes and industries.