YouTube has taken a decisive step in addressing the growing concern over synthetic and altered media on its platform by introducing a new tool within Creator Studio. This tool is designed to aid creators who utilize AI-generated or modified content in their videos to transparently inform viewers about the nature of the media they are consuming. With the widespread availability of generative AI technology, distinguishing between authentic and AI-generated content has become increasingly challenging, particularly on video-sharing platforms like YouTube.

In response to the pressing need to combat misinformation and enhance viewer awareness, YouTube has mandated that creators disclose the use of media generated by generative AI. This initiative aims to ensure transparency and accountability in content creation, particularly in instances where videos contain unrealistic, animated, or artificially enhanced elements. According to YouTube, these disclosures will be prominently featured as labels in the expanded video description, with heightened visibility for sensitive topics such as news, elections, finance, and health.

While the disclosure requirement applies to certain types of AI-modified or generated content, it excludes instances where AI technology is employed for productivity purposes, such as scriptwriting, captioning, color adjustment, or visual enhancements. Failure to disclose the presence of altered or synthetic content may prompt YouTube to automatically add labels, particularly in cases where the potential for confusion or misinformation is deemed significant. These labels will initially be visible on the YouTube app, with plans for expansion to the website and TV app in the near future.