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  • April 5, 2024
  • Anjana Suresh
UK search gets an upgrade: Google trials AI-written summaries

Google has launched an experimental trial in the UK, utilizing artificial intelligence (AI) to generate search answers. The company emphasizes that users can provide feedback in case of encountering any issues with the results, emphasizing transparency about the experimental nature of the endeavor. Despite the potential benefits, Google acknowledges the possibility of encountering biases and safety concerns during this trial phase.

"We will find issues of bias and safety," remarked a spokesperson, underlining the commitment to identifying and addressing such challenges to enhance the system's performance. While initial responses from US users have been favorable, the potential adoption of AI-generated search answers by billions worldwide may present additional hurdles. One notable concern raised by researchers is the significant energy consumption associated with powering large AI systems, highlighting the environmental ramifications of widespread implementation.

As Google navigates this experimental phase, it remains focused on refining the AI-powered search capabilities to offer enhanced user experiences while addressing potential biases and environmental impacts. The trial represents a significant step forward in the evolution of search technology, but it also underscores the importance of careful consideration and mitigation of potential challenges as AI becomes increasingly integrated into everyday applications.