In workplaces across various sectors – from hospitals and construction sites to restaurants and factories – a staggering 2.7 billion individuals toil without regular access to conventional office tools such as desks, mobile phones, or PCs. Despite this vast workforce, the technological focus has predominantly centered on white-collar innovation, leaving frontline workers untouched by what industry leaders refer to as the "magic of software."Amidst this disparity, a blue ocean market emerges for inclusive IT solutions. The realization of the untapped potential among frontline workers began in 2016, as major tech players shifted their attention to this market segment.

Witnessing a surge in demand for connectivity, companies like Starbucks, McDonald’s, and Walmart embraced frontline-friendly software, underscoring its impact on employee engagement, retention, and productivity.The current landscape signifies the brink of a SaaS revolution tailored for the 99%. The COVID-19 pandemic accentuated the importance of frontline workers, prompting a reconsideration of workplace solutions for those who, for too long, have been overlooked. Industry leaders are now recognizing the urgency to extend the benefits of SaaS workplace solutions to the majority of workers who never had the luxury of remote work, challenging the conventional belief that such products were impractical for their working conditions.

CEO of Homebase, John Waldmann, emphasizes the disparity in the tech conversation, stating that the majority of workers, who have not experienced remote work, require technology solutions tailored to their needs. This shift in mindset is crucial, as recent reports highlight the struggles of frontline workers, with over half feeling undervalued and a significant percentage facing physical and mental exhaustion. The stage is set for a SaaS revolution that addresses these challenges and reshapes the workplace landscape for the majority