Qatar Airways unveils a groundbreaking addition to their flight crew: Sama 2.0, the world's premier AI-powered digital cabin crew member. Named after the Arabic word for 'sky,' Sama signifies a significant leap in air travel innovation. Developed in collaboration with UneeQ, this cutting-edge virtual crew member marks a historic milestone in aviation technology. Making her debut at the Qatar Airways exhibit during ITB Berlin, Sama is poised to redefine the passenger experience.

Unlike traditional flight attendants, Sama offers an unprecedented level of interaction and assistance to passengers. Equipped with advanced conversational AI capabilities, she serves as a comprehensive resource for Qatar Airways travelers. From addressing frequently asked questions to providing detailed destination information, Sama engages with passengers in real-time. Accessible through Qatar Airways' immersive digital platform, QVerse, as well as their mobile app, Sama is set to transform the way passengers engage with airline services.

Qatar Airways takes pride in pioneering the integration of AI technology within their cabin crew, setting a new standard for the aviation industry. With Sama 2.0 at the forefront, the airline aims to elevate the travel experience by combining innovation with unparalleled customer service. As passengers embark on their journeys, they can now anticipate a seamless and personalized interaction with this revolutionary digital flight attendant.