In a groundbreaking announcement at the Executive Summit 2023, MediaTek has outlined its ambitious plans to usher in a new era of AI-powered chips. The move is strategically aligned with the prevailing industry trajectory, exemplified by the latest Google Pixel devices, which leverage the cutting-edge Tensor G3 SoC to deliver an array of AI functionalities.The surge in AI development has positioned it at the forefront of technological innovation, prompting companies like MediaTek to actively infuse these advancements into their product portfolios. David Ku, MediaTek's Chief Financial Officer, dropped tantalizing hints about the forthcoming AI chips, suggesting an emphasis on image manipulation capabilities similar to those showcased in Google Pixel devices. Although specific details remain shrouded in secrecy, a recent CNET report alludes to potential features, including the ability to seamlessly eliminate unwanted objects from images, reminiscent of Google's Magic Eraser.

Beyond image manipulation, MediaTek's AI chips are poised to revolutionize user experience by enabling personalized suggestions. These chips will empower smartphones to autonomously generate captions for social media photos, adding a layer of convenience and innovation to user interactions. MediaTek's current lineup boasts two stellar chips: the flagship Dimensity 9300 and the mid-range Dimensity 8300, both equipped with on-device generative AI capabilities. The Dimensity 9300, tailored for top-tier devices, stands out with its capacity to handle Large Language Models (LLMs) featuring an impressive 33 billion parameters. Meanwhile, the Dimensity 8300 caters to mid-range smartphones, adept at running LLMs with up to 10 billion parameters.

David Ku underscored the extensive utility of AI when integrated into personal assistants. Drawing attention to the remarkable capabilities, Ku shared an example of an AI-powered assistant alerting users to urgent emails, even in silent mode, while offering contextually relevant solutions for various situations.In a move that extends MediaTek's influence beyond smartphones, the company introduced the Redcap 5G modems during the summit. Designed to support devices with lower data capacities, these modems prove particularly beneficial for smart home appliances, further solidifying MediaTek's commitment to broadening the horizons of technological integration.

Looking ahead, MediaTek envisions a sweeping integration of generative AI, with David Ku suggesting potential applications in vehicles. This visionary outlook could empower AI to execute tasks such as notifying colleagues about delays in the face of traffic, signaling a paradigm shift in the scope of AI functionality well beyond the confines of smartphones.