On December 14, 2023 (Reuters)- Intel (INTC.O) announced on Thursday that a multitude of personal computer manufacturers have embraced its latest chip, signaling a collective effort to entice consumers into upgrading their devices for the burgeoning era of chatbots. The revelation came during a press event in New York, where Intel disclosed that the innovative chip, previously codenamed "Meteor Lake," is now integrated into laptops from major players such as Dell Technologies (DELL.N), Microsoft (MSFT.O), and Lenovo Group (0992.HK). These laptops are set to hit the shelves on Thursday at Best Buy (BBY.N) in the U.S. and other global retailers, including China's JD.com (9618.HK) and Australia's Harvey Norman (HVN.AX).

Market Response and Cutting-Edge Features . Following the announcement, Intel's shares experienced a notable surge, climbing as much as 3.6%. The new chip marks a significant advancement as it incorporates a neural processing unit (NPU), a dedicated section designed to handle artificial intelligence tasks. Intel aims to position itself as a frontrunner in the evolving landscape of AI-enabled PCs, capitalizing on the capabilities of its chips to deliver more cost-effective, faster, and private AI services compared to cloud-based alternatives.

Intel's Vision for the Future and CEO's Remarks.Intel's strategic move to emphasize AI capabilities on personal computers comes at a crucial juncture as the company navigates a post-pandemic PC slump. Intel's CEO, Pat Gelsinger, emphasized during the event that leveraging their chips would not only empower users with AI services but also make them more accessible for every individual, use case, and location. Gelsinger confidently stated, "That will be the star of the show in this coming year." The company aims to reignite consumer interest with promises of enhanced AI experiences, showcasing applications like transcription of voice notes and AI-generated music—all performed seamlessly on their new chip. Additionally, Intel offered a glimpse into its ambitions by revealing a working version of Gaudi 3, a chip poised to challenge Nvidia (NVDA.O) in the competitive data center AI market.