Google announces the launch of Gemini Ultra, its highly anticipated large language model (LLM). Previously known as Bard, this cutting-edge model now falls under the umbrella of Google's Gemini family of foundation models. Gemini Ultra represents a significant leap forward in AI technology, promising unparalleled capabilities across a spectrum of benchmarks spanning text, image, audio, and video processing.

This landmark unveiling comes alongside a strategic rebranding effort, as Google sunsets the Bard moniker and consolidates its AI offerings under the Gemini banner. The company also introduces the Gemini Advanced tier, featuring the Ultra 1.0 model, available through a new $20 Google One AI Premium plan. This premium subscription package not only provides access to Gemini Ultra but also includes a robust suite of Google One features, such as 2TB of storage and exclusive perks across Google Workspace apps like Docs, Slides, Sheets, and Meet.

Google's Sissie Hsiao emphasizes the transformative potential of Gemini Ultra, highlighting its proficiency in complex tasks ranging from coding to logical reasoning and creative collaboration. With multi-model capabilities enabling nuanced interactions, Gemini Ultra aims to redefine user experiences and catalyze innovation across industries. As Google continues to evolve its AI ecosystem, the launch of Gemini Ultra marks a significant milestone in the company's quest to push the boundaries of AI technology.